This refers to the oscillation in page rank
that occurs when a search result is going up or down in search ranking
by a substantial number of places. Typically the search result appears
in the new position, or near to it, temporarily then switches back to
the old. This switching in rank occurs repeatedly until the new
position is established. This 'dance' as it has become known can last
several days on Google and it also occurs on the other main search
engines. Indeed it is more pronounced on Yahoo where 'dancing'
can occur for weeks, if not months, with page rank varying widely over
this period.
The dance may also give new pages a slightly inflated page rank for a
few days until they 'settle' into a more stable rank.
As part of this process, pages may disappear completely from listings
for a few weeks which can be unnerving for those monitoring such
things, fearful that they have done something to 'upset' the search
engine and give them penalty points or an outright ban. When such
listings return they are often lower that their previous rank although
they usually, very slowly, climb back up to near their previous rank. A
useful practice point in relation to this is that if you slightly
misspell your keywords, 'missing' pages can show up. To see it then
displayed is reassuring when you are not sure what is going on.
For example, a search for 'car insurance' may not display your page
during a temporary disappearance from listings, but searching for 'car
unsurance' may show it.
To find out more about these issues and how to be effective in affiliate marketing in general, you
can consult our ebook, Successful Affiliates Guide, the
complete guide to affiliate marketing.
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