A
keyword campaign involves a large number of activities. All of these
actions are aimed at improving the likelihood that anyone putting those
keywords into a search will
visit your site.
A keyword campaign involves:
- selecting appropriate keywords for your pages
- presenting them at the right density and to maximum
effect on your website
- off-site search
engine
optimization (SEO) for these
keywords, particularly high quality links
- monitoring search engine keyword referrals to your
site via webmaster analytics
- using this information to refine your SEO activities
- probable inclusion of pay
per click advertising -
keyword directed
To find out more about what these activites involve, you can consult
our ebook, Successful Affiliates Guide, the
complete guide to affiliate marketing.
The success of every affiliate marketing campaign is determined by the
vigour and skill with which keyword campaigns are applied. If you
cannot get your website on page one on Google for important keywords,
you will not make much income from affiliate marketing, given that
other search engines have such a low share of the search market.
If you conduct a keyword search for a product that affiliates often
promote, for example, 'car insurance', then look through the search
results, there are hundreds of affiliate sites that appear way down the
listings - completely useless to attract any traffic to their site for
'car insurance' searches. So you need to work hard at it, and you need
to get it right.
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