The page title plays a vital role. It is the
most important determinant of whether or not someone will click through
to your site from a search engine listing. It also has an
important function in informing search engines about the content of
your page and how it should be listed and retrieved for specific
keyword searches. It therefore has a significant effect on search rank
too.
The page title must include the most important keywords
for that page
which can be
repeated but best not in the same order and which should only be
repeated
once.
Make sure that every page has a unique title. Use of the separation bar
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Look at the title choices in your competitors' pages. Which ones would
you choose to click on in a search? Why? As the internet is about
gathering information, your answer will relate to the fact that the
title in question tells you that clicking through to that site or page
is
likely to provide the information that you need.
Quirky or humourous titles are best avoided unless they are truly in
keeping with the market sector with which they are associated.
Use language that is not too clunky or full of long words. It must be
easy to read.
A length of no more than 80 characters ensures it will display on all
search engines. This increases to 120 characters for Yahoo. Try to
avoid any lengthier page titles than this
The page title is written within the <title>...</title>
tags which are found in the <head> of webpages.
Remember to include the title for any RSS feed
you use in the head,
along with the RSS URL.
To find out more about the essential ingredients of webpage building
and to learn about affiliate
marketing, you can consult our ebook, Successful Affiliates Guide.
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