Pay per click advertising is a common and
widely used online marketing strategy. The advertiser registers with a
pay per click service for free then sets up paid advertising campaigns
online.
The biggest ppc provider is the Google Adwords
system that as well as
displaying adverts to the right of organic search listings on Google,
also serves Google adword adverts to participating websites worldwide.
You will probably have used pay per click links yourself. The beauty of
such systems is that they are able to present ads that are relevant to keywords contained in the website content or
which were used in the
search engine search. The other advatage is that use of this links
tends to be by people who are closer to making a completed sale.
The Adwords system allows you to specify the maximum cost per click,
the maximum daily budget and where in the world you wish your adverts
to be served. You can also select geographical areas within countries.
Addiotnal features include the ability to switch off campaigns at
certain times of day and the opportunity to obtain relevant keywords
via Google's software.