Google Webmaster Central
is an essential resource for webmaster analytics. Peruse it to see what
it can provide for you in terms of statistics and website analytics. It
is important to submit your sitemap.xml to it for improved spidering of
your site. You should also 'verify' your site for enhanced analytics -
see site for details. This is a tool you will continue to
use regularly.
Free site statistics are also available from Webstat. While they provide a paid
upgrade service that is undoubetedly comprehensive, I have found that
the free version is adequate for routine monitoring purposes. You are
then able to monitor which keywords and which search engines are
sending traffic to your site, along with numbers of new and repeat
visitors. You can also check which pages are being visited and the
countries where your visitors reside. You can arrange for your own
visits to your websites to be ignored by the system and you can monitor
as many of your websites as you wish.
Google Analytics
is also a comprehensive, fast and free site statistics service.
Such monitoring is essential. This information, coupled with your
conversion statistics from your affiliate networks allows you to
monitor the success or otherwise of keyword campaigns. Unfortunately,
the keywords that convert most effectively tend to be the most
competitive keywords. That does not mean that niche markets should be
ignored. They are the lifeblood of the affiliate.
To find out more about affiliate
marketing, you can consult our ebook, Successful Affiliates Guide, the
complete guide to affiliate marketing.
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